Hello World, I am Izaz.

Founder @ Beige + Blue | HCI Specialist @ The Kow Company LTD.

Hello World 👋🏼 I am a certified Microsoft UX Designer and a specialist in Google’s Generative AI. Additionally, I specialize in project management from Microsoft, Google and Agile from Atlassian.

I'm a versatile professional with extensive experience in code, research, and design, with a passion for creative pursuits like photography, videography, and social media management. My skill set encompasses various disciplines, including web development, visual design, UX research, interaction design, data organization, prototyping, and front-end development. I’ve consistently been involved in a wide range of design, development, and research projects, achieving top 3 placements in design sprints and hackathons over the past five years.

Welcome to my portfolio, brew some coffee, and take a look at my design, development, and research work, and let’s create something amazing together!

Certifications

Some Recent Projects

Website Redesign

For this project, I was given the opportunity to redesign the Product Detail Page for Puffy.com, focusing on both mobile and desktop versions. My challenge was to address the common user pain point of feeling overwhelmed when choosing a mattress and to present Puffy as a luxury brand. I aimed to simplify the selection process while emphasizing the premium quality of Puffy's products. By leveraging design assets, analyzing competitor strategies, and adhering to best practices, I created a user-centred design that enhances the overall user experience and drives higher conversion rates.

Meditation App

We propose to design a student-centric mental health app aimed at helping students effectively manage stress and anxiety during the demanding middle of the semester. This app addresses the current gaps in the market by offering a personalized, niche-specific solution that is both accessible and cost-effective for students.

H&M vs Zara - A Controlled Experiment

In this study, I compare Zara's and H&M's e-commerce websites to evaluate their user experience (UX) and user interface (UI) design. Focusing on key factors like layout, navigation, and the purchasing process, I aim to identify best practices and improvement areas for Zara. Using a mixed-methods research approach, including usability tests, surveys, and interviews, I provide actionable for Zara's website to ensure a seamless online shopping experience.