Retouched.ai
Redesigning the AI background removal experience to drive trust, usability, and adoption.
Friction everywhere.
The original platform had a powerful AI engine but suffered from low conversion. Users were confused by the navigation, lacked trust in the "black box" process, and struggled with a disjointed mobile experience.
Inconsistent Layouts
Navigation changed between pages, causing user disorientation.
Zero Feedback
Users uploaded images into a void with no processing indicators.
Trust Deficit
Lack of social proof and professional polish deteriorated credibility.
Mapping the mess.
I conducted guerilla studies and competitive analysis to pinpoint why users were dropping off. We used Affinity Mapping to cluster these insights and Crazy 8s to rapidly prototype solutions.
Early stage workshops and information architecture planning
Building a System.
To fix the "inconsistent layouts", I established a comprehensive design system. This ensured every page spoke the same visual language, from typography to interaction states.
From cluttered to clear.
1. The Hero Section
Problem: No clear value prop. Users didn't know what the tool did.
Solution: A dedicated, impactful hero with immediate "Upload" call-to-action and clear value statement.
2. Image Processing
Problem: Confusion during processing. Users abandoned the app thinking it froze.
Solution: A transparent, step-by-step loading state that informs the user exactly what the AI is analyzing.
3. Dashboard & Orders
Problem: Messy lists without status context. Hard to manage bulk edits.
Solution: A clean, data-rich dashboard with filtering, clear status badges, and quick actions.
The Impact
Post-redesign performance metrics.